The aim of the Growth and Value through Sustainability Communication – VALUE project was to support the sustainable business and growth of Lapland’s tourism companies by developing their digital sustainability communication. The aim was to create a digital sustainability communication evaluation model, with which a tourism company can view, evaluate, measure and further develop sustainability communication related to its operations.
This video is an introduction to sustainability communication in tourism. It builds on the literature review conducted in the beginning of the project.
The VALUE project was implemented by the Lapland University of Applied Sciences between 1.5.2021 – 31.3.2023. The project was implemented in cooperation with pilot areas Visit Levi and Visit Sea Lapland. The total budget of the project was € 99 260 €, of which ERDF and state funding was € 79,408, private funding 1 000 € (1 %) and Lapland UAS funding 18 852 € (19 %).
Contact:
Eija Raasakka, project manager, 0407098160
Sisko Häikiö, Senior Lecturer/Communications
Kati Koivunen, Senior Lecturer/Communications
Merja Koikkalainen, Principal Lecturer/Innovative Leadership in Tourism
Maarit Tihinen,Principal Lecturer/Digitalized Service Business