Hey dear friends.
Since last week I have learned a lot about Social media marketing and it’s uses for marketing of today. There were many interesting things but the most interesting point was about Google Analytics and it’s uses in modern marketing. Within my group we chose some of the more interesting points that were mentioned in the article on which we decided to make our presentation. These points were mostly about uses of social media as a way to promote your product..
One of the points which was mentioned in the article was the use of infographics as a way to explain the topic because they are easy to understand, consume and share, that is why we decided to make our presentation in a infographic form. Another crucial point was about the use of hashtags in social media and in advertising campaigns. Hashtags are mostly used on social media such as Twitter or Instagram. These sites offer a great way to see how many times the hashtag was used and if the advertising campaign was successful based just on the number of users using hashtags.
This project of course was not without some disagreements mostly focused on the use of Image search engines which are not that important in many cases. In the end we decided to mention it anyway in case that other people do not know what are image search engines about.
People in the other groups made some great presentations about many interesting subjects. For me the most interesting one was about digital marketing but out of this topic the most interesting points which were mentioned where about mobile marketing and the importance of advertising on mobile phones.
To be honest i really love the Learning Café as a learning method. My home university does not offer this method in the educational curriculum which is a shame because i think this a great method to learn new information not only about the topic i was presenting but also about the work of others in class.
Thank you very much for reading this blog post i hope you enjoyed reading it.