On 25 September I participated in a lecture where a visitor from Lappset talked about the background and basic information about the company, about the products and services they offer, the different types of marketing they use to promote the company, and, about product customisation.
Lappset is one of the leading manufacturers of playground and sport park equipment worldwide. It was founded in Rovaniemi, Finland, in 1970. The company’s registered office and headquarters are in Rovaniemi. However, the company’s Finnish sales office is in Helsinki, and the company has factories in three countries – Finland, Estonia, and, Sweden. It has 400 staff members, including mothers and fathers. Lappset is a family- run company, whose products and services support the well-being of people of all ages through play and physical activity.
The company also offers a wide collection of modern and classic street furniture. Lappset Creative stands for design and construction of themed attractions (family entertainment centres) for the indoors and outdoors. Its vision isto be their customer’s first choice by creating the greatest customer and end user experiences. Regarding Lappset’s values, growth is their passion, responsibility is their DNA, they respect and motivate, and success is their pleasure.
Different types of marketing are largely used in the strategy of the company, and it is always either country specific or globally. Examples of this are visual marketing (photographs, videos, and infographics are used), brochures (digital and printed), events such as B2B fairs, the company’s website (data ware house system, and marketing automation as it collects and stores data from customers’ emails), inbound marketing as it tries to generate leads for sales, blogs as there is always something new to share, paid advertising (banners, social media, etc.), and social media as they have their own channels on Instagram, Facebook, YouTube, Twitter, Pinterest, and LinkedIn. 
Also, the firm’s KPIs of 2018 addresses the increase of the amount of qualified leads inautomation platform, the increase of the amount of new contactsforwarded to sales team, the increase of the amount of marketing generated business leads – which will convert to orders in different countries- , and more traffic from social media channels and AdWords to Lappset websites.
MyDesign! service provides versatile product customisation for all kinds of facilities. Their product design is based on a modular structure, which makes their range the most versatile on the market. Several of their products are also modifiable, which means that the same product can be given a number of very different looks. Their unique Lappset Creative service designs and builds indoor and outdoor activity parks based on different themes and brands.
To sum up, I enjoyed the visitor’s lecture on Lappset as I learned much about the company itself and about marketing in Finland. Personally, I wouldn’t work in marketing because I only have the basic knowledge of it, and I believe that I have better skills in other fields, but I find the subject interesting to learn.