Category: Yleinen

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Kieringinloma company

On the 11th of October, my class and I went on a day trip to Kierinki, a village situated in the north of Lapland, where we had the chance to learn about Kieringinloma company.

 

The enterprise is owned by a very passionate family whose aim is to keep Kierinki as traditional as possible. It is admirable how much time and effort they invest in their home town and roots. The company is a bit of a hotel and apartment complex where their visitors/customers can have a better experience to what is like to live in a typical Lappish village.

 

The owners -mother and daughter- welcomed us with tea/coffee and cake, and after they showed us the hotel rooms and the cottages/apartments. They also explained to us about the company and the different services that they offer in a very warm and passionate way.

We went by bus to all the different places that they wanted to show us, as we were a big group and it was too cold and slippery to walk around. Mother and daughter brought us to a spot called “village idiots” where there was a big (frozen) lake and a boat. It was pretty fun seeing it!

 

Lastly, they showed us an old mansion, from the 18th century (if I remember correctly), that they are still renovating and hoping to have this building to host big events, such as weddings. It was very impressive!

 

We went back to the main building, and, had lovely Lappish lunch together. We left after this, and I was glad I had the chance to visit this place, it was wonderful to see how enthusiastic the family is to show people their culture, traditions, and lifestyle. They are very ca
ring, and always look for the best for their customers. It was beautiful to see the different colours, the white and the yellow/red houses, creating such a landscape. I enjoyed it very much and would definitely recommend this place to anyone!

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Lappset visitor

On 25 September I participated in a lecture where a visitor from Lappset talked about the background and basic information about the company, about the products and services they offer, the different types of marketing they use to promote the company, and, about product customisation.

Lappset is one of the leading manufacturers of playground and sport park equipment worldwide. It was founded in Rovaniemi, Finland, in 1970. The company’s registered office and headquarters are in Rovaniemi. However, the company’s Finnish sales office is in Helsinki, and the company has factories in three countries – Finland, Estonia, and, Sweden.  It has 400 staff members, including mothers and fathers. Lappset is a family- run company, whose products and services support the well-being of people of all ages through play and physical activity.

The company also offers a wide collection of modern and classic street furniture. Lappset Creative stands for design and construction of themed attractions (family entertainment centres) for the indoors and outdoors. Its vision isto be their customer’s first choice by creating the greatest customer and end user experiences. Regarding Lappset’s values, growth is their passion, responsibility is their DNA, they respect and motivate, and success is their pleasure.

 

Different types of marketing are largely used in the strategy of the company, and it is always either country specific or globally. Examples of this are visual marketing (photographs, videos, and infographics are used), brochures (digital and printed), events such as B2B fairs, the company’s website (data ware house system, and marketing automation as it collects and stores data from customers’ emails), inbound marketing as it tries to generate leads for sales, blogs as there is always something new to share, paid advertising (banners, social media, etc.), and social media as they have their own channels on Instagram, Facebook, YouTube, Twitter, Pinterest, and LinkedIn.  

Also, the firm’s KPIs of 2018 addresses the increase of the amount of qualified leads inautomation platform, the increase of the amount of new contactsforwarded to sales team, the increase of the amount of marketing generated business leads – which will convert to orders in different countries- , and more traffic from social media channels and AdWords to Lappset websites.

MyDesign! service provides versatile product customisation for all kinds of facilities. Their product design is based on a modular structure, which makes their range the most versatile on the market. Several of their products are also modifiable, which means that the same product can be given a number of very different looks. Their unique Lappset Creative service designs and builds indoor and outdoor activity parks based on different themes and brands.

To sum up, I enjoyed the visitor’s lecture on Lappset as I learned much about the company itself and about marketing in Finland. Personally, I wouldn’t work in marketing because I only have the basic knowledge of it, and I believe that I have better skills in other fields, but I find the subject interesting to learn.

 

 

 

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Key aspects of my last Learning Café

On the 20th of September I participated on a Learning Café in class. There were groups with different topics – social media marketing, branding, digital marketing, content marketing, and, zero moment of truth – all of which were very interesting and caught my attention.

The topic that we chose was Digital Marketing, which basically is any form of marketing that exists online. It is important because customers nowadays are more empowered than ever before, doing the majority of their research online before they go to a store or speak to a sales person.

My home group’s article was about the key tools for/aspects about 
engagement marketing, which is the use of strategic resourceful content to engage people towards a goal, and, create meaningful interactions over time. Similar to engagement marketing, pay-per-click (PPC) is a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on the advertisement. Your audience expects an increasingly personalised experience online, and so what we call retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet actions. While these two aspects are important, search engine optimisation (SEO) is integral to driving customers to your business via online platforms. Furthermore, I learnt that personalisation tools allow businesses to provide website visitors with these targeted, individual experiences, even before users sign up or provide personal information.

I was happy to learn about other groups’ topics, but the one that really caught my attention was Social Media Marketing as it made me realise the importance that it has nowadays in society and in businesses. It improves brand awareness and cost-effective. Also, it engages with your customers because the more you communicate with the audience, the more chances you have of conversion. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty.

In general, I agreed with all the points discussed with my group members so it made it easier for us to work together and to enjoy the Learning Café as a learning method. This way of teaching helped each of the students to understand the learning material, feel comfortable in an informal setting, and put comments on each of the issues.