5.3 Responsible marketing in tourism

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CULTURAL SENSITIVITY IN ARCTIC TOURISM

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1. Introduction to the course
1.1 Instructions
1.2 Background
2. Introduction to cultural sensitivity
2.1 Introduction
2.2 What is cultural sensitivity?
2.3 Cultural sensitivity at the transnational level
2.4 Tourism guidelines
3. Cultural sensitivity in the Arctic
3.1 Introduction
3.2 Case Sweden
3.3 Case Norway
3.4 Case Finland
3.5 Case Greenland
3.6 Concluding exercises
4. Business innovations and cultural sensitivity in tourism companies
4.1 Introduction
4.2 Business innovation and product development: Part 1
4.3 Business innovation and product development: Part 2
4.4 How to run a tourism business in a culturally sensitive way
5. Digitalisation, responsible marketing and cultural sensitivity in tourism companies
5.1 Introduction
5.2 Digital innovations
5.3 Responsible marketing in tourism
5.4 Concluding survey
CONGRATULATIONS!
Final steps