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4.4 How to run a tourism business in a culturally sensitive way Quiz

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1. In culturally sensitive tourism, it is important that the products and services are …
- similar to those of other companies in the area
- borrowed from some other culture
- based on your own values
2. What is the recommended first step in starting the process of innovation?
- Think of how you can expand your initial idea
- Explore what your unique story is
- Make an extensive and final business plan
3. According to the videos that you have just seen, what is the most important thing to do when innovating?
- Cooperate with local stakeholders
- Copy from others without adapting. What works for them will work for you
- Make your everyday life more exciting for tourists
4. Sometimes, the biggest, long-lasting innovations are based on small changes close to home
- True
- False
5. What is an important thing to do after you have developed your product?
- Wait for the right clients to arrive on your doorstep
- Test the product with the right clients
- Lie back and relax after the hard work of developing the product
6. Which of the following statements is true?
- It is recommended for cultural tourism companies to offer only traditional experiences
- It is recommended to educate yourself about your culture
- It is recommended to use storytelling in your tourism experiences, in other words to share stories other than your own.

4.3 Business innovation and product development: Part 2

5.1 Introduction

Back to: 4.4 How to run a tourism business in a culturally sensitive way

CULTURAL SENSITIVITY IN ARCTIC TOURISM

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1. Introduction to the course
1.1 Instructions
1.2 Background
2. Introduction to cultural sensitivity
2.1 Introduction
2.2 What is cultural sensitivity?
2.3 Cultural sensitivity at the transnational level
2.4 Tourism guidelines
3. Cultural sensitivity in the Arctic
3.1 Introduction
3.2 Case Sweden
3.3 Case Norway
3.4 Case Finland
3.5 Case Greenland
3.6 Concluding exercises
4. Business innovations and cultural sensitivity in tourism companies
4.1 Introduction
4.2 Business innovation and product development: Part 1
4.3 Business innovation and product development: Part 2
4.4 How to run a tourism business in a culturally sensitive way
5. Digitalisation, responsible marketing and cultural sensitivity in tourism companies
5.1 Introduction
5.2 Digital innovations
5.3 Responsible marketing in tourism
5.4 Concluding survey
CONGRATULATIONS!
Final steps