#Thedigitaltransformation
Digital transformation of press relation: what are we talking about ?
Press Relations have considerably expanded their playing field over the last 10 years. Indeed, the traditional press is only one channel among the multitude of media available: online press, blogs, Facebook, YouTube, Twitter, Instagram …
That’s why the term Press Relations has become far too simplistic. Today we are talking about Media Relations.
This is the natural consequence of this multiplication of the media: that of opinion relays. Today, journalists are no longer the only ones to make their voices heard and to carry messages, each can become its own media and build its ground of influence.
It is necessary to support its strategy of media relations on a multitude of influencers:
- Journalists, obviously always in the foreground,
- Bloggers,
- Recognized influential on social networks, “stars 2.0” (Enjoy Phoenix, Norman)
- Hundreds of “discrete” influencers with a more modest but often more committed community through more personal and authentic messages.
- But also, field experts, working in groups of reflections, associations … often less familiar with the communication but bringing all the credibility of their purpose to your brand.
The digital transformation of press relations is also and above all this new mission of commitment that Press Relation professionals have to offer to all of these influencers an interesting or authentic or innovative experience or all that at the to convince them to become ambassadors of your messages.
The digital transformation of the RP brings the human being back to the heart of the debate !