#WRITETHEBESTPRESSRELEASE
A quick reminder before you start writing your press release, have in mind that it must be short with maximum 2 pages. You have to go to the basics, be synthetic and tailor the content to each audience. To help you write an effective, clear and compelling press release, I listed 5 simple tips to follow.
- Advice 1: Find a catchy title
- If you don’t have a catchy title, the reporter will set aside your email without even having read it
- Advice 2: Write to the 3rd person
- It’s very important to write at the 3rd person and to conjugate the verbs to the present
- Advice 3: No jargon or acronyms without explanation
- The journalist doesn’t have the time and should not need to decrypt your press release to find out if it may interested him. The content must be understood by everyone.
- Advice 4: Don’t forget your logo at the top of the release if you are the press contact
- The journalist must understand who is at the source of the information contained in the release.
- Advice 5: Your numbers should be impactful and memorable.
- Prefer the % to talk about evolutions, use metaphors and comparisons.
By following these advices, you optimize your chances of being contacted by a reporter !