Sirkus Taika-Aika : SWOT analysis about their social media

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Hi everyone!

How are you today? Me, I’m fine because it’s holiday here in Finland. So I’m enjoying some days in Norway. It is pretty exhausting because we walk so much here to visit the most beautiful Archipelago in the world (Lofoten island).

But, anyway! This week on Tuesday 11th of October I have visited the “Circus Taika-Aika” with my International Marketing Tools course. That name maybe may mean nothing to you but this company is well-known in Rovaniemi. So let me introduce it to you.

Circus Taika-Aika, it’s a team of 12 peoples which is now implanted in Rovaniemi since 2002. This is a circus school which has for principal aim to offer various course to children/teenagers from 1 to 16 years old but they also have course for students and adults. In addition, they propose a show if someone organize an event like a birthday party or even a wedding. They also participate to some events over the year and present a show at the end of each semester.

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Everybody know that it’s very important for a company to be present on social media nowadays, even if you are a non-profit one and even more if your target group are mostly children and teenager. And it’s the case of Circus Taika-Aika. That’s why I wanted to make a SWOT analysis of their social media in this post.

STRENGTHS:

  • They have a Facebook page as well as an Instagram account;
  • They show on their website that they use social media;
  • Good description of the company on the Facebook page;
  • Contact information on the Facebook page;
  • Presence of pictures and videos on both social media;
  • They put the link to their web-site on both social media.

WEAKNESSES:

  • They don’t use all social media like : YouTube, Linkedin or SnapChat;
  • Only 509 likes on Facebook and 225 followers on Instagram;
  • They don’t put regular post on both social media. For example, the last post on Instagram dated from 13 of December 2015;
  • Less or no comments on Facebook posts;
  • Only 4 reviews on the Facebook page;
  • On both social media they only speak Finnish

OPPORTUNITIES:

  • Translation in English;
  • They don’t have direct competitors (There isn’t other circus in Rovaniemi);
  • Be more present on social media which means put more post, videos or pictures on Instagram and Facebook but also subscribe to Linkedin, YouTube and Snapchat;
  • Put a direct link to their social media on their web-site.

THREATS:

  • Indirect competitors like Santasport or HopLop.

As we can see after this SWOT analysis, the Circus Taika-Aika has strengths but also a lot of weaknesses. That’s why I write a blog post today, me and all the other students of my International Marketing Tools are going to help this non-profit organization do better on social media. So, I have some suggestions that they can use to improve it.

My first suggestion would be to translate all the social media in English. They have to be bilingual for all the tourists who come during holiday (thus the period when they organize shows).

My second suggestion is that they have to reconnect with social media. They have to be more present on it and put really more on each social media. So that, more people could follow us. In addition with that, it’s very important that they adapt to their young target and subscribe to other social media like SnapChat.

I think that’s all for today! I hope you have liked this post.

I will be coming soon with an article about another Finnish company : Arctic Warriors

So stay tuned !!