Hi everyone ! How are you doing today? I hope fine :). Personally, I feel very well thanks to my sister and her boyfriend who visit me this week-end. It recharges batteries for the end of the semester.

But let us come to the main subject of this post. Last tuesday, with my Marketing project course, I have visited the worldwide provider of self-assembled furnitures. You certainly know what I’m talking about ! So…? Ikea for sure ! :D. So let me explain to you this funny excursion and talk more about the visual marketing of this brand.

At first, we can easily say that Ikea plays a lot on visual stuff. For example,when we went out of the bus on the parking, we were directly immerse in Ikea world because of the huge board presenting a product with its price. Then when we entered into the store and see the most visual marketing that the brand uses : The idea to  create real house room completely furnished and decorated with furnitures of the brand (with pictures frame, clothes on the wardrobe, etc…) and inform how much it would cost to reproduce this room at house. Thanks to that, customers can imagine to live in this room and feel like home. And it’s totally in accordance with their vision and business idea which is “to create a better everyday life for many people” and offer a wide range of furnitures at affordable prices.

 

 

 

 

 

 

 

In addition with that, Ikea put brochures all around the store and guide customers through it with arrows on the floor and some places where there is a plan of the shop. Thanks to this pre-created path, people have to visit all the store. For some furnitures they also put some explanations about the designer and the warranty period. All this things are again visual marketing.

Finally, Ikea is well-known for its customer service and it’s well demonstrated into the store. Indeed, we can see in many places some informations points where customers can ask questions to the staff. Furthermore, there is an area where people can plan to create their own kitchen.

Thanks for reading my post again !

See you later 😉