Customer experience arises from interaction and is influenced by the background, service or product usage and situation at the end. Customer experience must be understood as a holistic event, which is also influenced by the customer’s imagination and...
A prosperous company is usually also a successful company. Prosperity is multidimensional and affects the company’s competitiveness, financial performance and reputation. The figure below shows the five areas that have to be taken care of for the tourist company...
Safety and security is part of the quality of the company. Each company should draw up a safety plan and update it regularly. The content of the safety plan depends on what services or products are offered. One of its aims is to inform the staff about the...
A tourism business must be aware of the environment in which its products or services are produced and consumed. Below is a collection of different aspects of the tourism environment in Lapland: how to get here, when to come here (seasons), who comes here to do what...
