Customer experience arises from interaction and is influenced by the background,  service or product usage and situation at the end. Customer experience must be understood as a holistic event, which is also influenced by the customer’s imagination and emotions. The customer journey template can be used to describe the journey the customer takes when using the service or product. It allows you to view the touchpoints where you can influence your customer’s experience and where you can improve your product or service.

Download the template (use Adobe Acrobat)