Category: Sápmi

REINVENTING STORIES IN ARCTIC TOURISM DESTINATIONS: Cultural sensitivity in times of the pandemic

By Elsbeth Bembom & Randy Bruin As explored in the previous blog post on Arctic tourism and the Covid-19 pandemic, tourism entrepreneurs and local DMOs have had to rethink their products and marketing strategies to adapt to a growing staycation market as a consequence of the pandemic. This blog post zooms in on issues of …

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ARCTIC TOURISM IN A PANDEMIC: LOSSES, GAINS AND SURPRISING OUTCOMES

  How has Covid–19 affected Arctic tourism and what challenges, trends and innovations are on the rise among local tourism entrepreneurs? During the last few weeks, Elsbeth Bembom from ARCTISEN has been talking to tourism experts from Greenland, Norway, Sweden and Finland to explore Arctic’s current tourism landscape. Corona-proof, behind her desk.   While the …

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Authenticity as a compromise: why labels can be very important

Text and photos: Cecilia de Bernardi   Since I started my work with Sámi tourism, initially I focused on analysing language, marketing, and specifically how culture is portrayed in pictures. The reason why I started with this is that marketing communication is an important aspect of the process of attracting tourists to a certain place. …

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Different Stories: Teaching Sámi Cultures in Tourism

Text and photos: Ella Björn Why learn about Sámi cultures? Indigenous cultures are critical to our planet’s cultural diversity. Over the years in Finland, tourism entrepreneurs have spread stereotypical and inaccurate information about Sámi cultures. Although exploitation in tourism has decreased in recent times and Sámi people have started their own businesses, the need to …

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Greetings from Jokkmokk

Elina Nygård Jokkmokk, just north of the Arctic Circle, has always been an obvious meeting place for trade, gatherings, festivals and meetings between friends. This is the site of Ájtte, Swedish Mountain and Sami Museum, a gateway to the high mountains, to Laponia world heritage area and to the Sami culture. We tell the story of …

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