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Text: Randy Bruin, Emily Höckert & Camilla Brattland Videos: Trond Anton Andersen One of the main activities in the ARCTISEN project, are the benchmarking events that bring together different kinds of tourism actors across the Arctic. The first benchmarking trip took place in Greenland (read more here and here) in December 2019. This trip was …
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By Elsbeth Bembom & Randy Bruin As explored in the previous blog post on Arctic tourism and the Covid-19 pandemic, tourism entrepreneurs and local DMOs have had to rethink their products and marketing strategies to adapt to a growing staycation market as a consequence of the pandemic. This blog post zooms in on issues of …
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How has Covid–19 affected Arctic tourism and what challenges, trends and innovations are on the rise among local tourism entrepreneurs? During the last few weeks, Elsbeth Bembom from ARCTISEN has been talking to tourism experts from Greenland, Norway, Sweden and Finland to explore Arctic’s current tourism landscape. Corona-proof, behind her desk. While the …
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Text and photos: Cecilia de Bernardi Since I started my work with Sámi tourism, initially I focused on analysing language, marketing, and specifically how culture is portrayed in pictures. The reason why I started with this is that marketing communication is an important aspect of the process of attracting tourists to a certain place. …
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Text and photos: Ella Björn Why learn about Sámi cultures? Indigenous cultures are critical to our planet’s cultural diversity. Over the years in Finland, tourism entrepreneurs have spread stereotypical and inaccurate information about Sámi cultures. Although exploitation in tourism has decreased in recent times and Sámi people have started their own businesses, the need to …
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Elina Nygård Jokkmokk, just north of the Arctic Circle, has always been an obvious meeting place for trade, gatherings, festivals and meetings between friends. This is the site of Ájtte, Swedish Mountain and Sami Museum, a gateway to the high mountains, to Laponia world heritage area and to the Sami culture. We tell the story of …
Greetings from the Canadian ARCTISEN Webinar!
blogi.eoppimispalvelut.fi
Text by: Chris E. Hurst One of the key activities in the ARCTISEN project, are benchmarking events to bring together different tourism stakeholders, community representatives, entrepreneurs, scholars, students, and government representatives across the Arctic region. The first benchmarking trip took...
Online benchmark trip to Sweden – On the way to a cross-border tourism label
blogi.eoppimispalvelut.fi
Text: Håkan Appelblad, Kjell-Åke Arensson & Randy Bruin Videos: Visit Umeå, Swedish Lapland & Thomas Åberg One of the main activities in the ARCTISEN project, are the benchmarking events that bring together different kinds of tourism actors across the Arctic. The first benchmarking trip took pla...
