Category: Responsible marketing

Greetings from virtual benchmark visit in Norway

Text: Randy Bruin, Emily Höckert & Camilla Brattland Videos: Trond Anton Andersen One of the main activities in the ARCTISEN project, are the benchmarking events that bring together different kinds of tourism actors across the Arctic. The first benchmarking trip took place in Greenland (read more here and here) in December 2019. This trip was …

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On responsible tourism marketing in Mid- and Northern Norway

  Text: Lena Nøstdahl, Northern Norway Tourist Board   In a market of 1.4 billion international travellers seeking new dream destinations, we need to rethink tourism and make an overall plan for what we want tourism’s contribution to be. The Northern Norway Tourist Board (NNR) has a long-term strategy to help develop a sustainable year-round …

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