Category: Responsible marketing

On responsible tourism marketing in Mid- and Northern Norway

  Text: Lena Nøstdahl, Northern Norway Tourist Board   In a market of 1.4 billion international travellers seeking new dream destinations, we need to rethink tourism and make an overall plan for what we want tourism’s contribution to be. The Northern Norway Tourist Board (NNR) has a long-term strategy to help develop a sustainable year-round …

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