Category: Responsible marketing

On responsible tourism marketing in Mid- and Northern Norway

  Text: Lena Nøstdahl, Northern Norway Tourist Board In a market of 1.4 billion international travelers seeking new dream destinations, we need to re-think tourism and make an overall plan for what we want tourism to contribute to. Northern Norway Tourist Board (NNR) has a long-term strategy to help develop a sustainable year-round tourism industry. …

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