Reaction paper Designing events for five senses Introduction What is the video about? In the video ‘’What designing events for the five senses means’’ explains Barry Ross Rinehart how the use of the five senses can affect the experience of an event. Barry Ros Rinehart is an Executive Creative Director at Multi Image Group. In…
Read moreThe guide to user generated content Introduction The article is based entirely around user-generated content for people in eCommerce. It discusses all the aspects of user-generated content. It starts from how it affects inbound strategy, how to use user-generated content in eCommerce, uses of user-generated content on Ecommerce sites and lastly the mistakes to avoid…
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Travel planning is a significant part of going on a holiday whether that is done online or not. Nowadays it’s a norm to find information through web searchers and I’m pretty sure we all do it. Planning travels online is beneficial on many levels, which is something that article The Changing Impact of the Internet…
Read moreFirst Impression of the Article I read the article Digital Customer Experience – Connecting the Dots, published by i-scoop, which included very interesting information and approaches to digital services and their affect on customer experience. Some of the approaches were familiar to me through my own experiences, and some information was completely new. Why I…
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Who has the time for digital marketing transformation? In digital marketing transformation as in other areas of life there often seems to be a disconnect between what makes strategic sense and what is realistically doable. Time and money are the most sought-after resources and as such are the most scarce. Just think of your own…
Read moreThis article Creating Consumer Insight explains how to proceed from data to insight and create meaningful engagement with the customer, that lasts. In the modern world, a consumer spends a lot of time and money online. That is why for businesses it is crucial to figure out the best ways of influence through the digital…
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The powerful rise of digital brings convenience to people in travel, business, shopping, learning and more. However, sometimes it is confusing and distracting for people due to tons of information. Therefore, marketers need to understand deeply the significance of the data delivery methods, especially how to convey complex information to customers in the most comprehensible…
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This report from Lab 8 describes what trends in tourism are important. It centers its attention in 5, which are: proximity escape, scientific stay, eclectic overnight, digital companions and hyper-localized tourism (Lab 8, 2021, p. 2). Why is it relevant? I found this report interesting because it is always good knowing in what direction tourism…
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❝The only way for travel brands to fully meet the desire for a highly personalized experience is to deliver a true omnichannel approach❞ – Amadeus 2021, 5
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The New Era of Tourism The customer service has changed a lot during the past couple years. Emotions are big part of life and being humans. They control our actions. We value the feeling of getting heard and understood when we are expressing our interests for certain thing. This is important to acknowledge in marketing…
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