Micro-moments are our potential present marketing opportunity

Technology and millions of micro-moments Nowadays we live in a society where mobile phones are like another limb of our body. In this device we have our whole life: photos, reminders, alarms, notes, events, even people with whom we only keep in touch through the smartphone. We live waiting for messages, notifications, calls… Therefore, due…

Read more

A Typology of Technology-Enhanced Tourism Experiences

REACTION PAPER FOR THE ARTICLE  “A Typology of Technology-Enhanced Tourism Experiences” Published on the International Journal of Tourism Research  Authors: Barbara Neuhofer ( Fachhochschule Salzburg ) Dimitrios Buhalis ( Bournemouth University ) Adele Ladkin ( Bournemouth University ) If you press here you can also download the article yourself. What is the article about ?…

Read more