When you think about Lapland what associations do you have with this place? Do you think about cold, snow or Santa or maybe northern lights and midnight sun? I think about Finnish Lapland as my home and I will tell you why 10 years ago I have made this decision.
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This report from Lab 8 describes what trends in tourism are important. It centers its attention in 5, which are: proximity escape, scientific stay, eclectic overnight, digital companions and hyper-localized tourism (Lab 8, 2021, p. 2). Why is it relevant? I found this report interesting because it is always good knowing in what direction tourism…
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The slush under your sneakers Again, is that time of the year in Finland when days are getting longer, and the sun feels warm on your skin. In the morning you wake up to birds singing and start getting ready for your day. However, when you go outside the ground is covered in slush and…
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Summer in Rovaniemi can be a bit of a mystery. The city is known for Northern Lights, snow, reindeer, snow, huskies, snow, Santa Claus, and more snow. It is a real winter wonderland that few consider as a destination outside of the winter months. What even happens in the summer? Does Rovaniemi have one?
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