YouTube Introduction YouTube is a Service where users are able to watch, like, comment, share and upload videos. The service can be accessed on many gadgets such as mobile phones tablets laptops PCs. YouTube was established in 2005 by Chad Hurley, Steve Chen, and Jawed Karim. Currently, YouTube is owned by Google.
Read moreTikTok Marketing: Achieve Your Business Goals
Marketing Where? Are you looking for a way to market your tourism business online, but you’re struggling to find a platform? First of all, congrats on expanding your horizons! Secondly, how does this sound to you…
Read moreEvent Storytelling Playbook
Creating stories to market a product or service can help you connect with customers more easily. But how does this storytelling approach work?
Read moreInsights for the New World of Travel: Omnichannel
❝The only way for travel brands to fully meet the desire for a highly personalized experience is to deliver a true omnichannel approach❞ – Amadeus 2021, 5
Read moreBest practices toolkit for digital travel marketers
Introduction This paper is based on the article “The Digital Travel Marketers’ BEST PRACTICES TOOLKIT. Digital marketing has established itself in practically every industry. People are completely integrated into the digital world. When it arrived, everything was carried away by the digital flood. And of course, how could it not affect the travel industry? Travel…
Read moreMarketing to millennials. How to better reach them.
In the beginning, millennials were described as “lazy”, “entitled”, and “narcissistic”. Over the years when their number rose, those stop being used. Instead, they are described now as “avid users of digital”, “highly visual communicators” and “greatly influenced by one another” with a fear of losing out. In order to reach them better, companies have…
Read moreVisual Content Creation for Marketers: A DIY Crash Course
HubSpot’s Ebook on Visual Content Creation for Marketers, focuses on creating awesome content for blog and social media platforms. Freely available tools are suggested, and valuable tips offered, allowing the reader to get up to speed quickly and implement their digital marketing strategy effectively. The book also emphasises the pivotal role played by visual communication…
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