Introduction
Own company sounds proud, but starting your own business takes a lot of time and planning. Marketing is also a very important issue because we need to advertise our company somehow. In this article, I will try to introduce you to promotional strategies that will allow you to be successful in your industry without breaking the bank. The article The Tour Operator’s Guide to Online Marketing is divided into three parts. The first of them is about how to create successful marketing using customer information, the next part is about reaching customers through websites for free. Finally, tools are presented that will help you increase traffic on your website, which will also increase your budget.
Why is it interesting?
This topic interested me because it contains many useful tips on how to lead your company to success, how to advertise your business, use free tools that are easy to use. Tourism is very much based on marketing and that’s why we should know how to encourage our future customers to use our services.
How to do conduct market research
When collecting information about future customers, we need to know which information will be useful to us and what tools to use for the information to help us find our client’s profile, who is our competitor on the market, and how much people are willing to pay for our service.
An objective of the BMC is to create a commonly known way to picture the ontology around the target domain. The BMC offers you pre-defined building blocks to divide your business domain or a single product/service – it works in a very scalable way because it fits both small and larger target domains. The BMC consists of nine building blocks that contain points of view from a value proposition, customer thinking, business infrastructure, and economics
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I think that the Business model canvas is a very useful tool, even though this technique was already used in the 1960s. Thanks to this tool, you can visualize your entire company in one place, it is great for market research. You can map the types of relationships you want to develop with future customers and what channels you want to reach them.
Qualitative and Quantitative Data
Qualitative data refers to detailed customer information such as group focus and interviews. It takes a lot of time, but thanks to the TripAdvisor website you can collect user opinions, which is the starting point for qualitative analysis. Additionally, if the client tries out your offer, you can encourage them to share their impressions.
On the other hand, quantitative data focuses on gathering more basic information from a large set of customers. Surveys are a great tool for collecting a lot of information. Thanks to the google form, you can create a quick and easy-to-use survey, thanks to which you will collect the necessary data.
Free ads to help you attract a customer
In the era of online advertising, most people immediately click the cross. A good strategy is to see what alternatives the internet offers:
- Google My Business – It is a tool that allows you to create your own local google business card so that people can find you in google maps and search results. Today, a lot of people use google maps to find certain things, so this tool allows you to increase your visibility to a large extent.
- Use the forum communities – Reddit and Quora are communities that have huge reach for free. All you need to do is create an account, search for the appropriate social group related to your activity and join the discussion. People are eager to learn more about the people they write with, which allows you to leave, for example, a link of your company in the description, which is certainly a form of promotion of your business.
Best Marketing Tools to increase revenue
Appropriate tools allow you to increase the popularity of the company, thanks to which will translate into an increase in sales for example:
- WordPress – You don’t need to be a website specialist to create an attractive and transparent website. Thanks to this, you can easily promote your product.
- Google Analytics – That a tool that, you can take a close look at who is viewing your website, for what purpose, and what the interest of the potential customer is. This information, you can use to get an offer for a future customer
- MailChimp – Reliable device for creating email marketing. This is a great way to promote your services, you can freely configure templates that you will use to attract potential customers
- Buffer – If you need a tool that publishes a post on all your social media with the push of a button, you should definitely try Buffer. Thanks to this, you can save time and focus on more important things
Conclusion
After reading the article, I am fully convinced that the possibilities, technologies, and tools to which we have access for free give us the full opportunity to create successful marketing. Thanks to the points in the text on how to create them, I now know what I should focus on. Also, many of the tools that were mentioned and that I did not know before turned out to be extremely useful. I hope that in the future, thanks to the information, I will be able to better create marketing strategies and I will know exactly which tools to use to obtain a satisfactory result.
Reference:
https://gofore.com/make-your-business-visible-with-the-business-model-canvas/
https://www.raflaamo.fi/en/current-topics/news/tripadvisor/014973990_392769