Second blog post from our associated partner from Greenland, Arctic Circle business. Enjoy!
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Arctic Circle Business, partner in Arctisen – is a regional local business association with 66 businesses, located in Sisimiut, Greenland. The business council, which has 4 employees is aiming to ensure that our region is developing. Besides the function as a local business council we are happy to be the Destination Management Organization (DMO) for “Destination Arctic Circle”.
We are promoting business development, supporting entrepreneurs in their startup process – last year we had around 55 entrepreneurs coming to get guidance and support.
Tourism is developing – in that we have a job making sure that our local communities gain from tourism – economically and socially. We have launched a Tourism strategy – in Destination Arctic Circle to make new adventure experiences – and to attract more tourists. In the strategy we come around how we can use our cultural heritage as captivating stories we can tell the tourists. In doing so we need partnerships and inspiration from something like the Arctisen project. In the strategy and our daily work, we tend to focus a lot on capacity building. The past 2 years we have taken initiative to offer our entrepreneurs courses that are related to make new experiences available for tourists. That includes training for local guides, storytelling for artists, language training, general courses about tourism, advertising and not least courses about finances and business planning tools.
We promote our Destination as the Adventure Destination in Greenland, in which dogsledding, northern lights, ice and snow, hiking, trophy hunting, fly fishing and whale watching are key points of experiences.
Whilst promoting economic growth we also care about educating children – in the mindset of having their own business by using our cultural heritage. If we succeed in that we will have more people in the future workforce to carry out the Tourism Strategy and hopefully represent the modern Greenland which has much to offer in sustainable adventure experiences.
Read more information from Destination Arctic Circle website.
Check also the beautiful Sisiumiut Community Specific Guidelines here. It is something to learn from!
