Outi Kugapi

Author's posts

Authenticity as a compromise: why labels can be very important

Text and photos: Cecilia de Bernardi   Since I started my work with Sámi tourism, initially I focused on analysing language, marketing, and specifically how culture is portrayed in pictures. The reason why I started with this is that marketing communication is an important aspect of the process of attracting tourists to a certain place. …

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Story from Associated partner: Arctic Circle Business

Second blog post from our associated partner from Greenland, Arctic Circle business. Enjoy! *** Arctic Circle Business, partner in Arctisen – is a regional local business association with 66 businesses, located in Sisimiut, Greenland.  The business council, which has 4 employees is aiming to ensure that our region is developing. Besides the function as a …

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Hei from Finnish Lapland, Enontekiö and familyhotel Hetan Majatalo!

  We are proud to start publishing posts from our associated partners, who are really important part of this project. First one comes from Finland, from Enontekiö, and Tiina will participate to our first benchmark-journey to Greenland later this year. Enjoy! *** I am Tiina Vuontisjärvi, the fourth generation at Hotel Hetan Majatalo. Enontekiö is …

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GREETINGS from ARCTISEN-team

Welcome to the ARCTISEN blog!

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