Tag: cultural sensitivity

REINVENTING STORIES IN ARCTIC TOURISM DESTINATIONS: Cultural sensitivity in times of the pandemic

By Elsbeth Bembom & Randy Bruin As explored in the previous blog post on Arctic tourism and the Covid-19 pandemic, tourism entrepreneurs and local DMOs have had to rethink their products and marketing strategies to adapt to a growing staycation market as a consequence of the pandemic. This blog post zooms in on issues of …

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On responsible tourism marketing in Mid- and Northern Norway

  Text: Lena Nøstdahl, Northern Norway Tourist Board   In a market of 1.4 billion international travellers seeking new dream destinations, we need to rethink tourism and make an overall plan for what we want tourism’s contribution to be. The Northern Norway Tourist Board (NNR) has a long-term strategy to help develop a sustainable year-round …

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Why ARCTISEN?

A brief history of the use of Sámi cultures in Finnish tourism business Monika Lüthje Due to the Finnish school system curricula and government strategies, which aimed at incorporating minorities into mainstream cultural majority, as well as the modernisation of the North, Sámi identities became weaker during the decades after the Second World War. During …

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