Best practices toolkit for digital travel marketers

Introduction This paper is based on the article “The Digital Travel Marketers’ BEST PRACTICES TOOLKIT. Digital marketing has established itself in practically every industry. People are completely integrated into the digital world. When it arrived, everything was carried away by the digital flood. And of course, how could it not affect the travel industry? Travel…

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Wish I Was There

The slush under your sneakers Again, is that time of the year in Finland when days are getting longer, and the sun feels warm on your skin. In the morning you wake up to birds singing and start getting ready for your day. However, when you go outside the ground is covered in slush and…

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Dumaguete, city of gentle people

What are some city names that pop into your mind when asked about the Philippines? Cebu City, Manilla, Bacolod or maybe something else? Most people will probably only recognize Manilla since it’s the capital of this beautiful country, but now it’s time to broaden your knowledge and tell you a bit more about a place…

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Convenience of Hong Kong Public Transport

I would say the one best thing about living in Hong Kong was the public transportation and the convenience of them. There are so many different options them being the MTR (metro), bus, minibus, trams, ferries, and taxis. With all of these you can practically get anywhere in the city. MTR For me the best…

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Increasing customer experience by making it a more human experience

  According to the article written by (Five9) on how to increase customer experience, every customer wants to encounter an exceptional experience. A great customer experience is known as being a seamless and effortless interaction between the customer and the company. It can take place on multiple platforms, which results into a fast and accurate…

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How to get prepared for visiting Thailand

My vacation in Thailand I visited Thailand a couple of years ago during the hottest season. For a Finn the experience was unique and memorable since Thailand is very different from Finland. Therefore, there are some things I wish I had taken into account before the vacation.

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Creative Ways of Using SoMe in Marketing is Significant

The article “Social Media and the Travel Sector” published by Expedia Media Solutions presents tips on using social media in travel marketing. It introduces the evolution of social media metrics, how social media has evolved, the changing ways to measure the significance of social media, and reasons why continuous relationships are more important than the…

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6 tips for better pictures

Have you ever come across a beautiful scene but don’t know how to fully convey it through photos? Why do you have a professional camera and a high-end phone, but the photos are still not as good as expected? If so, you really should quickly memorize these photography tips.   1. Pay attention to the…

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