Module 1 – Concept planning

In this module, you learn about the different aspects of concept planning. Two of them, the company or destination identity and the value proposition – how we promise to deliver, communicate and acknowledge value to the customer – are introduced here, the others will be covered in the following modules. 
Each lesson includes tools that you can use to analyse and develop your business.

  1. Lesson – Introduction to concept planning
  2. Lesson – Identity
  3. Lesson – Value proposition