Module 4 – Opportunities of nature-based tourism

The demand for nature-based tourism products and services is increasing. New customer segments give opportunities to create new nature-based tourism services. Also, new services can bring new customers and create new markets and in that way support year-round and snowless season of tourism. Potential trends are, for example, well-being and responsibility.

In this module, you learn about the basics of accessible tourism, environmental education and how to plan luxury and well-being products from nature.


  1. Accessible tourism
  2. Well-being from Nature
  3. Environmental education
  4. Luxury from Nature