Module 4 – Tourism product

According to MacNulty (2011), tourism products include natural or man-made attractions, hotels, resorts, restaurants, theatres, activities, festivals and events.

In this module, we discuss the different ways to define tourism products and how to plan them. For that, you need to have gone through the previous modules to understand for whom and where you are developing the tourism products.


  1. Service products
  2. Memorable experiences
  3. Price
  4. Product card