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PAN – Phenomena of Arctic Nature

  • Homepage
  • I – NATURE-BASED TOURISM
    • NBT Module 1 – Nature-based tourism
      • Introduction to Nature-based Tourism
    • NBT Module 2 – Physical operating environment
      • Protected areas
      • Phenomena of Arctic nature
      • Nature Environments
    • NBT Module 3 – Nature-based tourism products
      • Introduction to nature-based tourism products
    • NBT Module 4 – Opportunities of nature-based tourism
      • Accessible tourism
      • Well-being from Nature
      • Environmental education
      • Luxury from Nature
  • II – PLANNING CONCEPTS
    • Module 1 – Concept planning
      • Introduction to Concept Planning 
      • Destination Identity
      • Value proposition
    • Module 2 – Operating environment
      • Introduction to Operating Environment
      • Physical Evidence
      • People
      • Markets and Trends
      • Networks
    • Module 3 – Customer
      • Customer insight
      • Customer segmentation and personas
      • Customer journey
    • Module 4 – Tourism_product
      • Service product
      • Memorable experience
      • Price
      • Product card
    • Module 5 – Marketing communications
      • Communication
      • Marketing
  • User guide and tools
  • Project info
    • Accessibility statement

Module 2 – Operating environment

In this module, you learn to understand and analyse the operating environment from various viewpoints.
Lessons
  1. Introduction to the operating environment
  2. Physical features
  3. People
  4. Markets
  5. Networks
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