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PAN – Phenomena of Arctic Nature
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I – NATURE-BASED TOURISM
NBT Module 1 – Nature-based tourism
Introduction to Nature-based Tourism
NBT Module 2 – Physical operating environment
Protected areas
Phenomena of Arctic nature
Nature Environments
NBT Module 3 – Nature-based tourism products
Introduction to nature-based tourism products
NBT Module 4 – Opportunities of nature-based tourism
Accessible tourism
Well-being from Nature
Environmental education
Luxury from Nature
II – PLANNING CONCEPTS
Module 1 – Concept planning
Introduction to Concept Planning
Destination Identity
Value proposition
Module 2 – Operating environment
Introduction to Operating Environment
Physical Evidence
People
Markets and Trends
Networks
Module 3 – Customer
Customer insight
Customer segmentation and personas
Customer journey
Module 4 – Tourism_product
Service product
Memorable experience
Price
Product card
Module 5 – Marketing communications
Communication
Marketing
User guide and tools
Project info
Accessibility statement
Operating environment
Value proposition
Introduction to Operating Environment
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PLANNING CONCEPTS FOR NATURE-BASED TOURISM
