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PLANNING CONCEPTS FOR NATURE-BASED TOURISM
by outik17 LessonsWelcome to plan concepts for nature-based tourism products! The term “concept” might be unfamiliar to you. Here we use that term about service products that have been planned according to certain principles, creating an even-quality experience aimed at a carefully-defined customer group, always keeping in mind the company and destination identity. The material was first inspired by Tiia Sammallahti’s book on concept planning. Several …
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