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PAN – Phenomena of Arctic Nature

  • Homepage
  • I – NATURE-BASED TOURISM
    • NBT Module 1 – Nature-based tourism
      • Introduction to Nature-based Tourism
    • NBT Module 2 – Physical operating environment
      • Protected areas
      • Phenomena of Arctic nature
      • Nature Environments
    • NBT Module 3 – Nature-based tourism products
      • Introduction to nature-based tourism products
    • NBT Module 4 – Opportunities of nature-based tourism
      • Accessible tourism
      • Well-being from Nature
      • Environmental education
      • Luxury from Nature
  • II – PLANNING CONCEPTS
    • Module 1 – Concept planning
      • Introduction to Concept Planning 
      • Destination Identity
      • Value proposition
    • Module 2 – Operating environment
      • Introduction to Operating Environment
      • Physical Evidence
      • People
      • Markets and Trends
      • Networks
    • Module 3 – Customer
      • Customer insight
      • Customer segmentation and personas
      • Customer journey
    • Module 4 – Tourism_product
      • Service product
      • Memorable experience
      • Price
      • Product card
    • Module 5 – Marketing communications
      • Communication
      • Marketing
  • User guide and tools
  • Project info
    • Accessibility statement

Author: Kaija Ryynänen

Posted on 1.12.2020

Figure: Theoretical framework for nature-based tourism

Posted on 9.11.20209.11.2020

PLANNING CONCEPTS FOR NATURE-BASED TOURISM

PLANNING CONCEPTS FOR NATURE-BASED TOURISM

  1. Concept planning
    • INTRO to Concept planning
    • Company identity (prism)
  2. Operating environment
    • Intro to OE
    • Physical features
    • Markets
    • Networks
  3. Customer
    • Customer insight
    • Segmentation – customer persona
    • Customer journey
  4. Product / service / experience
    • Product vs Service
    • Experience
    • Value proposition
    • Product card
    • Price
  5. Marketing and sales
    • Communication
Posted on 9.11.20209.11.2020

NATURE-BASED TOURISM IN PROTECTED AREAS

Modules:

  1. Module – Nature-based tourism
    • INTRO nature-based tourism
  2. Module – Physical operating environment
    • Protected areas
    • Phenomena of Arctic nature
    • Trends
    • Customer profiles
  3. Module – Nature-based activities
    • Nature-based activities
  4. Module – Various aspects of nature-based tourism
    • Accessibility
    • Green Care
    • Environmental education
    • Lappi luxus
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