Posted on 9.11.20209.11.2020 by Kaija RyynänenPLANNING CONCEPTS FOR NATURE-BASED TOURISM PLANNING CONCEPTS FOR NATURE-BASED TOURISM Concept planning INTRO to Concept planning Company identity (prism) Operating environment Intro to OE Physical features Markets Networks Customer Customer insight Segmentation – customer persona Customer journey Product / service / experience Product vs Service Experience Value proposition Product card Price Marketing and sales Communication
